Connectors
Real projects and practical evidence of ability.
Selected Work
A focused view of what Devon has built, helped shape and learned from, and why that experience matters when you work with DEV.
Co-founded venture
A company Devon co-founded to explore better ways of connecting people, evidence of ability and opportunity. The work spans proposition, product, research, customer journeys, public artefacts and commercial choices.
Real projects and practical evidence of ability.
Evidence that helps a person show how they work.
A clearer basis for an employer-controlled progression decision.
A structured summary of the current public proposition, not a client result.

The documentary image is supporting context. The proposition and product work lead the section.
DEV method and outputs
DEV does not end with a conversation. The work is made tangible through clear structures such as the Decision Memo, Decision Brief, Idea Check, Validation Map and First 10 Launch Map.
Each artefact helps a customer see the question, evidence, options and next move. Examples shown are illustrative templates, not paid-client results.
Explore the Decision IntensiveIDEA IN ONE SENTENCE
PROBLEM STATEMENT
LIKELY FIRST CUSTOMER
CUSTOMER NEED / MOTIVATION HYPOTHESIS
3-5 COMPETITORS / ALTERNATIVES
WHAT MAKES THE IDEA DIFFERENT OR WHAT IS NOT YET DIFFERENT ENOUGH
TOP ASSUMPTIONS
TOP RISKS / UNKNOWNS
PROBLEM
CUSTOMER / EARLY ADOPTER
CUSTOMER BEHAVIOUR
COMPETITOR MAP
MARKET SIGNALS
CUSTOMER LANGUAGE
VALUE PROPOSITION
OFFER DIRECTION
THE PROBLEM
PRIMARY CUSTOMER
EARLY ADOPTER
CUSTOMER JOURNEY
COMPETITOR LANDSCAPE
MARKET SIGNALS
CUSTOMER LANGUAGE
VALUE PROPOSITION
IGNITE YOUNG MINDS / MENTORING PROGRESSION
Programme experience
At Cambridge Judge Business School's Ignite Young Minds programme, Devon mentored teams through customer definition, competitor research, MVP thinking, testing, business models, first-user planning and pitching.
The next step