Start an idea

Got an idea? Let's work out what it could become.

You do not need a company, a pitch deck or a perfect business plan. You might have a sentence in your Notes app, a side-hustle you keep thinking about, a product idea, a service you could sell or simply a problem you keep noticing. DEV can help you understand the problem, who might actually care, what already exists, what deserves testing and what the first version should look like.

Choose the level of support Book a 15-min Fit Call

CLARITY

Idea Check

Is there something worth testing, and what should happen first?

EVIDENCE

Idea Validation

Who wants this, what should you offer and how can you test demand?

PROGRESSION

Idea to First 10

How do you move into a real-world test and start finding users or customers?

What you are buying

You are not paying for Devon's opinion.

Every paid tier combines structured intake, preparation, commercial analysis, focused working time, a personalised written output and specific next actions. What changes between tiers is the scope and depth of the work.

Start with the right scope

How much help do you need?

Start with the scope that matches the question you need to answer now. The smaller offer is focused, not lower quality.

01 / CLARITY£99

DEV Idea Check

Best if

You have an idea but do not know where to start.

You get

Pre-session intake
Light competitor / market scan
60-minute working session
Problem + customer clarity
Top assumptions
Recommended first test
DEV Idea Check document
7-day action plan

Outcome

Know what to test before you build.

Start small

02 / EVIDENCE£249

DEV Idea Validation

Best if

You are serious about the idea.

You get

2-week engagement
2 structured working sessions
Focused customer + market research
Competitor analysis
Customer-language signals
Offer direction
Pricing references
MVP recommendation
Validation experiment
First-customer route
DEV Validation Map
14-day action plan

Outcome

Know what the idea needs to prove and how to prove it.

Validate the idea

03 / PROGRESSION£495

DEV Idea to First 10 Sprint

Best if

You actually want to build and test this.

You get

4 structured working sessions
Focused market/customer research
Competitor analysis
Customer definition
Offer + pricing direction
MVP definition
Validation test
Initial customer targets
First-contact approach
Business-model direction
Selective network support where useful
DEV First 10 Launch Map
30-day direction

Outcome

Move from an idea into something real people can respond to.

Build towards your first users

Used in practice

Helping ideas become testable.

At Cambridge Judge Business School's Ignite Young Minds programme, Devon mentored teams through customer definition, competitor research, MVP thinking, assumptions, testing, business models, first-user planning and pitching. DEV's idea support applies the same practical progression in a focused commercial setting.

Programme participants are not presented as DEV clients, and no commercial outcome is claimed.

DEV / CLARITYPersonalised working output

DEV Idea Check

READY TO USE

IDEA IN ONE SENTENCE

PROBLEM STATEMENT

LIKELY FIRST CUSTOMER

CUSTOMER NEED / MOTIVATION HYPOTHESIS

3-5 COMPETITORS / ALTERNATIVES

WHAT MAKES THE IDEA DIFFERENT OR WHAT IS NOT YET DIFFERENT ENOUGH

TOP ASSUMPTIONS

TOP RISKS / UNKNOWNS

DEV / EVIDENCEPersonalised working output

DEV Validation Map

READY TO USE

PROBLEM

CUSTOMER / EARLY ADOPTER

CUSTOMER BEHAVIOUR

COMPETITOR MAP

MARKET SIGNALS

CUSTOMER LANGUAGE

VALUE PROPOSITION

OFFER DIRECTION

DEV / PROGRESSIONPersonalised working output

DEV First 10 Launch Map

READY TO USE

THE PROBLEM

PRIMARY CUSTOMER

EARLY ADOPTER

CUSTOMER JOURNEY

COMPETITOR LANDSCAPE

MARKET SIGNALS

CUSTOMER LANGUAGE

VALUE PROPOSITION

Optional practical build support

Build comes after clarity.

DEV will not recommend paying for a website or product build simply because it feels like progress. First work out what the thing needs to prove. Then build what helps prove it.

Available after scope agreementFrom £350