Frame the decision
We get clear on what actually needs deciding.
DEV Business Decision Intensive
One important decision. Worked through properly.
The Intensive is a focused piece of decision work for founders and organisations facing a commercial choice that matters. We work through the real question, the evidence, the assumptions and the viable options before turning that into a clear recommendation and next move.
Founding round£250Maximum four founding clients
DEV / Decision Memo01
The decisionWhich route deserves focus now?
A
B
C
RecommendationChoose the route with the clearest evidence and fastest useful test.
Next 30 days
01
02
03
The problem
More options do not always make the decision easier.
Founders rarely lack things they could do. The harder part is knowing what deserves attention now. Important decisions become expensive when they stay unresolved, absorb weeks of attention or quietly pull a business in several directions at once. The Intensive creates a deliberate point of decision.
How it works
A deliberate point of decision.
Look at the evidence
What do we know? What are we assuming? What is still missing?
Test the options
We look at the strongest realistic routes rather than every imaginable possibility.
Make the call
DEV gives you a clear recommendation and the reasoning behind it.
Move
You leave with a practical direction for the next 30 days.
What you receive
Something you can use after the call ends.
- 90-minute working session
- Pre-session preparation
- Relevant focused research
- DEV Decision Memo
- Recommended direction
- Rejected alternatives and why
- 30-day action direction
- One follow-up
DEV / Decision Memo01
The decisionWhich route deserves focus now?
A
B
C
RecommendationChoose the route with the clearest evidence and fastest useful test.
Next 30 days
01
02
03
The DEV Decision Memo
The conversation becomes a decision you can return to.
Your Decision Memo captures the question, useful evidence, viable options, the recommendation and what happens next. It is not a transcript of the conversation. It is the useful outcome of it.
- The decision and why it matters
- Useful evidence and open assumptions
- Viable options and rejected routes
- The recommendation and reasoning
- A practical 30-day direction
Price
Founding round: £250
The first four paid Intensives are being delivered at £250. After those four engagements, the price, scope and format will be reviewed against what actually created value.
DEV Business Decision Intensive£250
- Preparation and focused research
- 90-minute working session
- Decision Memo and 30-day direction
- One follow-up
FAQ
Useful details before you book.
15 minutes to understand what you are working through and whether DEV can actually help.
Do I book and pay immediately?
No. Start with the 15-minute DEV Fit Call. If the Intensive is a good fit, DEV will confirm the engagement and send payment details separately.
What kind of decision can I bring?
Something commercially meaningful and specific enough to work through. That might involve an offer, launch, positioning, opportunity, customer problem, route to market, priority or important next move.
What happens before the session?
You provide the context first. DEV uses that to understand the decision, identify useful questions and prepare any focused research needed before the working session.
What do I receive?
A 90-minute working session, preparation, focused research, a recommendation, your DEV Decision Memo, a 30-day direction and one follow-up.
How long does it take?
The core session is 90 minutes. Preparation happens beforehand and the Decision Memo follows after the session.
Do you make the decision for me?
DEV gives you a recommendation and the reasoning behind it. You remain responsible for the final decision.
What if DEV is not the right fit?
Then you do not buy it. The Fit Call exists partly to avoid forcing a service onto a problem that needs something else.
Why £250?
The first four paid Intensives are offered at a founding price so the scope and format can be reviewed against what genuinely creates value.
What happens after?
You use the Memo and 30-day direction. Any further work is discussed separately. There is no automatic ongoing commitment.
How do I pay?
If you decide to go ahead after the Fit Call, you will receive a DEV payment request or invoice for the £250 engagement.
Start with 15 minutes
Bring the decision. See whether DEV fits.
15 minutes to understand what you are working through and whether DEV can actually help.
Book a 15-min Fit Call