First-class BA (Hons).
About DevonBetter business decisions. Clearer next moves.
You can have plenty of ideas and still not know what deserves your attention. DEV helps founders and organisations work through important commercial decisions, understand what actually matters and turn unclear situations into practical action.
- Focus
- One important decision
- Founding price
- £250
- Output
- Decision Memo + 30-day direction

Three clear paths
Start with what you need from DEV.
Services
Make progress on an important business decision, test an idea, or discuss a useful programme or collaboration.
DEV Pulse
Join the founding list for a filtered intelligence product being built around useful signals, technology, opportunities and events.
About
See the business, entrepreneurship, building and mentoring experience behind Devon's judgement.
One decision. Properly worked through.
The DEV Business Decision Intensive
Bring one important commercial decision. DEV helps you frame the real question, look at the evidence, challenge the assumptions, compare the options and decide what deserves to happen next.
£250founding price
One important decisionWorked through properly
WHAT YOU GET
- Prepared decision session
- Decision Memo
- 30-day direction
A moment for clarity
Clarity isn't having every answer. It's knowing what matters enough to move.
Find the signal. See the trade-offs. Make the decision. Turn it into action.


Built by someone who builds
DEV is led by Devon Bailey.
Devon works across entrepreneurship, product thinking, commercial decisions and building ideas into something people can actually use. DEV is grounded in practical company-building and mentoring experience.
Meet DevonProof behind the judgement
The proof starts with the work.
Company-building across proposition, product direction and route to market.
About the workMentored programme teams on early venture development.
About the experienceA clear next move
Got an important decision in front of you?
You do not need to know exactly what kind of help you need. Use 15 minutes to explain what you are working through and see whether DEV is useful.
No pitch marathon. If DEV is not the right fit, Devon will say so.