Better business decisions. Clearer next moves.

You can have plenty of ideas and still not know what deserves your attention. DEV helps founders and organisations work through important commercial decisions, understand what actually matters and turn unclear situations into practical action.

Focus
One important decision
Founding price
£250
Output
Decision Memo + 30-day direction
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One decision. Properly worked through.

The DEV Business Decision Intensive

Bring one important commercial decision. DEV helps you frame the real question, look at the evidence, challenge the assumptions, compare the options and decide what deserves to happen next.

£250founding price

One important decisionWorked through properly

WHAT YOU GET

  • Prepared decision session
  • Decision Memo
  • 30-day direction
Illustrative DEV Decision Memo showing a decision, what matters, options, evidence, trade-offs, a recommendation and a 30-day direction.
Illustrative example · not client work

A moment for clarity

Clarity isn't having every answer. It's knowing what matters enough to move.

Find the signal. See the trade-offs. Make the decision. Turn it into action.

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Devon Bailey

Built by someone who builds

DEV is led by Devon Bailey.

Devon works across entrepreneurship, product thinking, commercial decisions and building ideas into something people can actually use. DEV is grounded in practical company-building and mentoring experience.

Meet Devon

Proof behind the judgement

The proof starts with the work.

FIRST-CLASS BACHELOR'S DEGREE WITH HONOURSBusiness & Entrepreneurship

First-class BA (Hons).

About Devon
CO-FOUNDEDBRDGthegap

Company-building across proposition, product direction and route to market.

About the work
CAMBRIDGE JUDGE PROGRAMMEIgnite Young Minds mentoring

Mentored programme teams on early venture development.

About the experience

A clear next move

Got an important decision in front of you?

You do not need to know exactly what kind of help you need. Use 15 minutes to explain what you are working through and see whether DEV is useful.

Book a 15-minute Fit Call (opens in a new tab)

No pitch marathon. If DEV is not the right fit, Devon will say so.

Book a 15-minute Fit Call (opens in a new tab)